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WHEN CHOPS GO BAD

July 15, 2008

The first live post of the new IowaBiz.com is up, and it's a good one. Marketeer Drew McClellan rips the new name of our local American Hockey League Franchise:

The Iowa Chops. Seriously....this is embarrassing.
The Partnerships and CVB have been working their tails off (no pig pun intended) to change the image the world has of Iowa and Des Moines. We heralded national coverage in the New York Times, Forbes and other publications that said Des Moines had gotten a whole lot more hip, thanks to the East Village and some upscale restaurants.

And now we've named our hockey team after an irate pig? Talk about three steps forward, five steps back.

The idea of a porcine mascot seems inherently problematical. The old saying goes "pigs get fat, hogs get slaughtered." Obesity or ghastly defeat would seem to be a hard sell for a hockey franchise.

Tags: iowabiz.com.