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AUGUST BIZNESS
August 16, 2007
Be sure to visit IowaBiz.com regularly. If you haven't been there lately, you've missed good stuff like Mike Sansone's list of Web Strategy Must Reads and Brett Trout's question, What is Your Lawyer Hiding? From Mr. Trout's post:
Attorneys make money because they know things you do not. In the past, some attorneys attempted to drive business by increasing the mystery associated with the profession. They did this by increasing the perception of the attorney/client knowledge gap. These attorneys parlayed hundred dollar words and a pedantic (I’ll only charge you $50 for that one) tone into repeat business. From the time I first entered the profession, however, I noted that these attorneys were typically the least knowledgeable and least skilled.
You'll want to read the whole thing.
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